Step One: Pre-Listing Period
The Initial Walk Through – This is where I go through the home with you and take notes on key features of the property. I can get a better idea of what we will need to do to show your home in its best possible light. This could include suggestions of staging, cleaning and clearing.
Comparative Market Analysis – I will put together a comprehensive report of homes that have sold in your area that are comparable in condition and features to help us establish a fair and competitive market price. It’s also a good opportunity for you to see what else is out there as far as what could be our competition in the neighborhood.
Discussion and Details – This is the period of time after we look at your home, the market and when we decide on a price, any inclusions or exclusions, and come to an agreement on timing.
Listing Agreements Signed – Once we’ve decided on most of the particulars, I’ll put together the listing documents that protect us both as we work together. Some of those documents are disclosures and you’ll want to take the time to fill them out accordingly.
Professional Staging – This is one of the optional items, but I always explain and offer it to my clients. Staging can make your house look even more wonderful than it already is. Professional stagers can come in and use items that are already in your home to help make everything seem like a showcase for your home.
Professional Photography – I always hire a professional photographer to come out and do a shoot of the listing. Pictures can make all the world of difference in marketing your home to potential buyers!
Measurements and last prep walkthrough – I’ll come out and take measurements of the rooms and areas, and take more detailed notes about the home so that we can write up compelling “sales copy” for your property. It’s all in the details and the more information we provide up front, the more prospective buyers will come through the door!
Prepare Showing Instructions – I’ll discuss with you the different ways we can setup your home to be shown, and the instructions that go along with that. Our front desk staff manages and schedules all the showings, so you don’t have to worry about that! They can notify you by email, phone or text of a new showing, and make sure that you’re aware and ready for it!
Preparing your home – Included in this packet, you’ll find a list of helpful tips for preparing your home for a showing. Not all of them may apply to your home, but they’re good things to keep in mind when my office gives you that call!
Pre-entry into Multiple Listing Service – One of the benefits of the system that our MLS uses is the ability to pre-enter everything ahead of time, so we can make sure we’re not missing any information before we go live on the market. The way the system works is once a new listing goes “live”, there’s a series of emails that go out to alert other agents in the area when a new home fits criteria that they’re looking for. The more information, not to mention the great pictures, we can provide up front, the sooner your home will be in their sights for showings!
All of this before we even go Active on the Market!
Step Two: On The Market
Go Active – When we’re ready to hit the market, I’ll push the big green button and we’re live!
Showings begin – Once we’re on the market, it might take a couple days for showings to start coming in, but once they do, I urge you to again refer to the included list of tips for preparing your home for those inevitable walkthroughs! We expect other brokers and their clients to be respectful of the showing instructions and your home, but unfortunately, there is no way to enforce it.
Online Marketing – Once we are live, me and my team go to work! We put together online property profiles and push it out to a myriad of websites.
Realtor.com – My company has a special agreement with Realtor.com that allows us to promote our listings above and beyond the norm. We can log in to the agent dashboard and “enhance” the listing by adding more verbiage, extra photos, videos and virtual tours, etc. Since my listings are “showcased”, it means your home is seen by a lot more buyers and bumps us up in the search results!
Trulia, Zillow and others – Though widely revered as inaccurate places for new home shoppers to spend their time, we can control a little of the information in the form of the listing information we publish to them. They also rank very high when new buyers are beginning their search, so your home gets in front of more eyes every day!
NateBanet.com – I create a specialized landing page for each of the properties I list and sell, and yours is no different! Full size photos, long copy and information about your home appears on my website within a couple days of going live.
Print Marketing – While the internet is an important tool, so too is the print aspect of marketing.
The Gazette – I have a regular ad in the Real Estate pullout section of the Gazette, and I’ll advertise your home there.
Quarterly Mailing – Every quarter I send out a newsletter to my database and advertise the homes that I’ve listed and/or sold. Let yours be one of them!
Full-Color Flyers – Every property I list gets a personalized, full-color flyer with photos of the home and key selling points. These provide agents and buyers who come to the house another set of items that make your home standout from the crowd, and encourage buyers to notice some of the great details of your home.
Word of Mouth Marketing
Peers in my sphere – My office is a close-knit group, and when we have a new listing on the market, we share them and we are always bouncing ideas off one another. It happens quite often that someone in our office has that perfect buyer for a new home we just listed. As a result, I always make sure to send out notice to the entire list of our agents to let them know about the great points of your home and encourage them to come take a walk-through with their clients.
Sign and Drive-Bys – It’s an old technique, but it’s a classic. Buyers may be starting their search online these days, but they still go through the motions of driving through the neighborhoods they like on paper! Seeing a sign in front of your home is a visual queue to searching buyers that they should look at your house as an option. Add to that the flyer out front and you’ve got yourself an ideal “drive-by”!
Showing Feedback – One of the most important things a broker can do when showing a property is leave feedback on what they and their clients thought of the house. I have an automated system that sends out an email to all the agents who show your home and asks them specific questions to get a good idea of how your home is perceived in the marketplace. Since this is such an invaluable tool, I can set it up so you receive the responses at the same time I do, and if we’re noticing patterns, we can sit down and chat about how to perhaps take that feedback into consideration.
Seller Updates – After a couple weeks of being on the market, I’ll send you an update with where we are at with online views, showing feedback and statistics that might be helpful to us and our positioning. We want to stay competitive and as the market changes and grows, we’ll want to make sure we’re evaluating all our possibilities.
Client Relationship – I believe that what makes me so successful as an agent is that I build lasting client relationships. The majority of my clients are either referrals or past clients coming back again, and that’s the way I like it. It means I’m able to spend more time with my clients, working with them to find the perfect solution to their real estate needs and less time on cold leads that often don’t pan out.
When you hire me to work as YOUR agent, I’m there for you, every step of the way!
What’s the next step? Once we’re on the market, the advertising continues until we get an offer on the property. Then we go through The Home Selling Contract Process.